AI Visibility Leaderboard
Makeup AI Brand Rankings
Makeup publishes 30 ranked brands from the accepted leaderboard snapshot. Shiseido is rank 1 with composite index 33.93.
Brand rankings
| Rank | Brand | Visibility score | AI engine summary |
|---|---|---|---|
| 1 | Shiseido | 33.93 | Rank 1 in Makeup with composite index 33.93; mention rate 35.71 |
| 2 | L'Oréal Paris | 32.09 | Rank 2 in Makeup with composite index 32.09; mention rate 1.79 |
| 3 | Maybelline New York | 29 | Rank 3 in Makeup with composite index 29; mention rate 0 |
| 4 | MAC Cosmetics | 28.88 | Rank 4 in Makeup with composite index 28.88; mention rate 0 |
| 5 | Fenty Beauty | 27.45 | Rank 5 in Makeup with composite index 27.45; mention rate 8.93 |
| 6 | NARS | 23.38 | Rank 6 in Makeup with composite index 23.38; mention rate 0 |
| 7 | Charlotte Tilbury | 21.63 | Rank 7 in Makeup with composite index 21.63; mention rate 0 |
| 8 | Clinique | 21.41 | Rank 8 in Makeup with composite index 21.41; mention rate 3.57 |
| 9 | Urban Decay | 21.13 | Rank 9 in Makeup with composite index 21.13; mention rate 0 |
| 10 | Estée Lauder | 20.75 | Rank 10 in Makeup with composite index 20.75; mention rate 0 |
| 11 | Anastasia Beverly Hills | 19.29 | Rank 11 in Makeup with composite index 19.29; mention rate 0 |
| 12 | Lancôme | 18.79 | Rank 12 in Makeup with composite index 18.79; mention rate 2.38 |
| 13 | Dior | 18.57 | Rank 13 in Makeup with composite index 18.57; mention rate 0 |
| 14 | Too Faced | 18.38 | Rank 14 in Makeup with composite index 18.38; mention rate 0 |
| 15 | Chanel | 18 | Rank 15 in Makeup with composite index 18; mention rate 0 |
| 16 | NYX Professional Makeup | 17.57 | Rank 16 in Makeup with composite index 17.57; mention rate 0 |
| 17 | Benefit Cosmetics | 17.13 | Rank 17 in Makeup with composite index 17.13; mention rate 0 |
| 18 | Rare Beauty | 16.45 | Rank 18 in Makeup with composite index 16.45; mention rate 6.12 |
| 19 | e.l.f. Cosmetics | 16.36 | Rank 19 in Makeup with composite index 16.36; mention rate 2.38 |
| 20 | Huda Beauty | 14.83 | Rank 20 in Makeup with composite index 14.83; mention rate 0 |
| 21 | YSL Beauty | 14.2 | Rank 21 in Makeup with composite index 14.2; mention rate 0 |
| 22 | Sephora Collection | 13.67 | Rank 22 in Makeup with composite index 13.67; mention rate 0 |
| 23 | Tarte Cosmetics | 13.6 | Rank 23 in Makeup with composite index 13.6; mention rate 0 |
| 24 | Bobbi Brown | 12.63 | Rank 24 in Makeup with composite index 12.63; mention rate 0 |
| 25 | Giorgio Armani Beauty | 12 | Rank 25 in Makeup with composite index 12; mention rate 0 |
Methodology FAQ
How is the Makeup leaderboard calculated?
Overall ranking combines the latest AI visibility signals across tracked engines for Makeup, including rank position, recommendation strength, and mention-rate patterns.
Why can Shiseido lead overall but differ by engine?
Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.
How often is this Makeup leaderboard updated?
This leaderboard updates whenever new completed runs are available for Makeup, with the latest refresh date shown on the page.
How to read this page
This page uses the same leaderboard snapshot for its headline, visible metrics, and comparison table. Read rank together with visibility score: rank shows relative position in the current view, while the score records measured AI visibility. Nearby rows provide comparison context. Follow the related leaderboard links to compare the wider set of tracked entities and continue exploring pages based on the same snapshot.
Scores describe the data available for the snapshot date and should be read as a point-in-time comparison, not a permanent rating. Differences between rows show relative visibility within this leaderboard view. A later snapshot can change both rank and score when the underlying evaluations change. The static table keeps the primary comparison readable without requiring interactive controls.