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Maybelline New York AI Visibility in Makeup

Maybelline New York ranks #3 in the Makeup leaderboard with a 28.9 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Grok, and the score should be read as AI visibility rather than market share or product quality.

Entity Score
27
Leaderboard rank #6 of 30
Industry Rank
#6
Engines Covered
5
Comparable Entities
3
Updated
May 26, 2026

Entity Snapshot

Maybelline New York is currently #6 out of 30 entities in Makeup, with a 26.6 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

Maybelline New York is currently #3 out of 30 tracked Makeup entities, with a 28.9 AI Index in the latest public snapshot. Maybelline New York trails L'Oréal Paris by 0.7 AI Index points. The strongest engine-level signal comes from Grok, where Maybelline New York records a 30 AI Index and 0% mention rate. ChatGPT is the next strongest covered engine at 29 with a 0% mention rate.

The softer engine-level signal is Qwen, where Maybelline New York records a 27 AI Index and 0% mention rate. ChatGPT is another engine to watch at 29 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Maybelline New York in Makeup prompts. It does not rank product quality, sales, safety, or real-world market share.

Maybelline New York's strongest current visibility comes from Qwen (29 AI Index, 0% mention rate) and Kimi (29 AI Index, 0% mention rate). Its weaker engine profile is MiniMax (20 AI Index, 0% mention rate) and gemini (27 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.

Continue from Here

This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Maybelline New York or a competitor set.

Compare in Trend Explorer

Maybelline New York's latest visible AI Index is 28.9. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.

Maybelline New York softened over the visible trend window, moving from 29.3 on 2026-04-29 to 25 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Maybelline New York softened over the visible trend window, moving from 29.3 on 2026-04-29 to 25 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Engine Breakdown

gemini
gemini
May 26, 2026
Rank
#7
AI Index
27.0
Mention Rate
0.0%
DeepSeek
DeepSeek
May 26, 2026
Rank
#4
AI Index
28.0
Mention Rate
0.0%
MiniMax
MiniMax
May 26, 2026
Rank
#9
AI Index
20.0
Mention Rate
0.0%
Qwen
Qwen
May 24, 2026
Rank
#5
AI Index
29.0
Mention Rate
0.0%
Kimi
Kimi
May 24, 2026
Rank
#4
AI Index
29.0
Mention Rate
0.0%

Comparable Entities

MAC Cosmetics is the closest comparable entity by rank, with Maybelline New York behind it by 1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

FAQ

Why is Maybelline New York ranked in the Makeup leaderboard?

Maybelline New York is included because tracked AI engines surface it in Makeup prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.

Which engines are strongest and weakest for Maybelline New York?

The strongest current signal is Grok at 30 AI Index and 0% mention rate. The softest covered signal is Qwen at 27 AI Index and 0% mention rate.

Which entities should be compared with Maybelline New York?

The most useful nearby comparison is L'Oréal Paris. Compare the score gap and engine-level table before treating rank movement as meaningful.

How often is this page updated?

This page updates when a new completed Makeup leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.

Methodology and source context

AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Makeup.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.