Entity Page · Industry · Makeup
MAC Cosmetics AI Visibility in Makeup
MAC Cosmetics currently ranks #5 in the Makeup leaderboard with an overall AI visibility score of 27.6 across 5 tracked engines. Its strongest recent performance appears in Qwen with a 30 AI Index, which makes that engine the clearest source of current recommendation strength.
Entity Snapshot
MAC Cosmetics is currently #5 out of 30 entities in Makeup, with a 27.6 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from Qwen (30 AI Index, 0% mention rate) and gemini (28 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in MiniMax (25 AI Index, 0% mention rate) and DeepSeek (27 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
MAC Cosmetics's strongest current visibility comes from Qwen (30 AI Index, 0% mention rate) and gemini (28 AI Index, 0% mention rate). Its weaker engine profile is MiniMax (25 AI Index, 0% mention rate) and DeepSeek (27 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for MAC Cosmetics or a competitor set.
Entity Trend
Open trend explorerMAC Cosmetics has softened in recent runs, moving from 28.5 to 26.7 for a -1.8 point change. The weaker engines are the first places to inspect.
MAC Cosmetics softened over the visible trend window, moving from 28.5 on 2026-04-29 to 26.7 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Lancôme is the closest comparable entity by rank, with MAC Cosmetics behind it by 0.8 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is MAC Cosmetics ranked in the Makeup leaderboard?
MAC Cosmetics is ranked using its current overall AI visibility score across tracked engines in Makeup, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for MAC Cosmetics?
The latest engine breakdown shows the strongest visibility in Qwen and relatively weaker visibility in MiniMax.
Which entities should be compared with MAC Cosmetics?
MAC Cosmetics is compared most directly with Lancôme, Maybelline New York, and Shiseido in the current Makeup leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Makeup.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.