Public Industry Leaderboard

Makeup Gemini AI Rankings

Makeup Brands

Current Champion

Shiseido

AI Index 34.0

Podium Snapshot

#1 Shiseido · #2 L'Oréal Paris · #3 Maybelline New York

Latest Refresh

Aug 12, 2026

10 tracked engines and 30 entities in the latest public snapshot.

Industry Overview

Makeup AI brand rankings show which brands are most visible in the current public benchmark. Current leaders include Shiseido, L'Oréal Paris, and Maybelline New York across 10 tracked engines, with score and mention-rate signals combined into the overall AI Index. Shiseido is 3.5 points ahead of L'Oréal Paris, so the gap helps show whether this industry has a clear AI visibility leader or a tighter competitive cluster.

Use the engine tabs below to compare how Perplexity, MiniMax, GLM, and Qwen rank entities differently. Overall ranking summarizes the latest visibility signals across all tracked engines, while engine-specific tabs reveal whether a brand is broadly recommended or over-dependent on one answer system.

This Gemini rankings page is scoped to Makeup: it shows how entities appear inside one answer engine using mention rate, recommendation strength, and latest snapshot signals. For model-level Gemini rank tracking across industries, use the Gemini benchmark hub. Use the private AI rank tracker when you need recurring monitoring for your own prompts, competitors, saved answer history, actions, validation, and report readiness.

Why This Matters

Use the overall ranking to see which brands stand out in this industry benchmark, then drill into individual AI engines to decide which market, competitors, and prompt themes deserve private tracking. The useful signal is not only the rank: mention rate, score gaps, latest refresh date, and engine outliers show where to investigate next.

Current Ranking Takeaways

Clinique is currently #1 in the Makeup Gemini public rankings benchmark, with a 44.8 AI Index and 42.9% mention rate. Treat this as market context for private prompt and competitor selection.

Shiseido is the nearest visible challenger on Gemini, trailing Clinique by 7 points. That gap helps separate engine-specific visibility from broader cross-engine strength.

The Gemini benchmark refreshed on Jun 10, 2026, so it should be read as a public engine snapshot rather than a private recurring tracker run.

30

Entities

10

AI Engines

Aug 12, 2026

Last Updated

Ranking Methodology

How this AI brand leaderboard is calculated

AI Index

The combined visibility score used to sort the default public leaderboard view.

Mention Rate

How often tracked AI engines mention each brand inside completed public runs.

Recommendation Strength

How strongly the answer positions, first mentions, and recommendation signals support each ranking.

Engine Coverage

Compare overall visibility and engine-specific rankings

Makeup currently compares brands across 10 tracked AI engines, including Perplexity, MiniMax, GLM, Qwen, Grok, and ChatGPT and 4 more. Use the tabs below to separate broad AI visibility from engine-specific outliers.

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

Gemini

Latest collection-scoped AI rankings for Gemini.

10 / 10 entities Jun 10, 2026
Sort
Use the left and right arrow keys to scroll this table horizontally.
RankEntityAI IndexMention Rate
👑 #1
Clinique
44.8
42.9%
🥈 #2
Shiseido
37.9
28.6%
🥉 #3
L'Oréal Paris
30.0
0.0%
#4
Chanel
29.0
0.0%
#5
Maybelline New York
28.0
0.0%
#6
Estée Lauder
27.0
0.0%
#7
MAC Cosmetics
26.0
0.0%
#8
Dior
25.0
0.0%
#9
Lancôme
22.0
0.0%
#10
Fenty Beauty
20.0
0.0%

FAQ

How is the Makeup leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Makeup, including rank position, recommendation strength, and mention-rate patterns.

Why can Shiseido lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Makeup leaderboard updated?

This leaderboard updates whenever new completed runs are available for Makeup, with the latest refresh date shown on the page.