AI Visibility Leaderboard
Skincare AI Brand Rankings
Skincare publishes 29 ranked brands from the accepted leaderboard snapshot. Estée Lauder is rank 1 with composite index 66.27.
Brand rankings
| Rank | Brand | Visibility score | AI engine summary |
|---|---|---|---|
| 1 | Estée Lauder | 66.27 | Rank 1 in Skincare with composite index 66.27; mention rate 114.29 |
| 2 | CeraVe | 56.86 | Rank 2 in Skincare with composite index 56.86; mention rate 28.57 |
| 3 | La Roche-Posay | 54.63 | Rank 3 in Skincare with composite index 54.63; mention rate 37.5 |
| 4 | The Ordinary | 43.07 | Rank 4 in Skincare with composite index 43.07; mention rate 23.22 |
| 5 | Neutrogena | 37.6 | Rank 5 in Skincare with composite index 37.6; mention rate 26.79 |
| 6 | Shiseido | 35.49 | Rank 6 in Skincare with composite index 35.49; mention rate 37.5 |
| 7 | Cetaphil | 33.02 | Rank 7 in Skincare with composite index 33.02; mention rate 19.64 |
| 8 | L'Oréal Paris | 30.43 | Rank 8 in Skincare with composite index 30.43; mention rate 12.25 |
| 9 | Olay | 27.41 | Rank 9 in Skincare with composite index 27.41; mention rate 4.08 |
| 10 | Clinique | 24.09 | Rank 10 in Skincare with composite index 24.09; mention rate 1.79 |
| 11 | Chanel | 24 | Rank 11 in Skincare with composite index 24; mention rate 0 |
| 12 | Kiehl's | 20.34 | Rank 12 in Skincare with composite index 20.34; mention rate 1.79 |
| 13 | Avène | 19.35 | Rank 13 in Skincare with composite index 19.35; mention rate 18.37 |
| 14 | NIVEA | 19.33 | Rank 14 in Skincare with composite index 19.33; mention rate 0 |
| 15 | La Mer | 19 | Rank 15 in Skincare with composite index 19; mention rate 0 |
| 16 | Lancôme | 18.33 | Rank 16 in Skincare with composite index 18.33; mention rate 0 |
| 17 | Eucerin | 17.52 | Rank 17 in Skincare with composite index 17.52; mention rate 14.29 |
| 18 | SK-II | 17 | Rank 18 in Skincare with composite index 17; mention rate 0 |
| 19 | Bioderma | 16.81 | Rank 19 in Skincare with composite index 16.81; mention rate 9.53 |
| 20 | Garnier | 16.67 | Rank 20 in Skincare with composite index 16.67; mention rate 0 |
| 21 | Aveeno | 15.69 | Rank 21 in Skincare with composite index 15.69; mention rate 8.17 |
| 22 | Vaseline | 15 | Rank 22 in Skincare with composite index 15; mention rate 0 |
| 23 | Pond's | 13 | Rank 23 in Skincare with composite index 13; mention rate 0 |
| 24 | Dior | 10.5 | Rank 24 in Skincare with composite index 10.5; mention rate 0 |
| 25 | Vichy | 10.24 | Rank 25 in Skincare with composite index 10.24; mention rate 2.04 |
Methodology FAQ
How is the Skincare leaderboard calculated?
Overall ranking combines the latest AI visibility signals across tracked engines for Skincare, including rank position, recommendation strength, and mention-rate patterns.
Why can Estée Lauder lead overall but differ by engine?
Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.
How often is this Skincare leaderboard updated?
This leaderboard updates whenever new completed runs are available for Skincare, with the latest refresh date shown on the page.
How to read this page
This page uses the same leaderboard snapshot for its headline, visible metrics, and comparison table. Read rank together with visibility score: rank shows relative position in the current view, while the score records measured AI visibility. Nearby rows provide comparison context. Follow the related leaderboard links to compare the wider set of tracked entities and continue exploring pages based on the same snapshot.
Scores describe the data available for the snapshot date and should be read as a point-in-time comparison, not a permanent rating. Differences between rows show relative visibility within this leaderboard view. A later snapshot can change both rank and score when the underlying evaluations change. The static table keeps the primary comparison readable without requiring interactive controls.