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Kiehl's

Kiehl's currently ranks #13 in the Skincare leaderboard with an overall AI visibility score of 19.94. Its strongest recent performance appears in DeepSeek.

Overall Score
20
Rank #13 of 30
Industry Rank
#13
Engines Covered
5
Competitors
3
Updated
Apr 18, 2026

Visibility Overview

Kiehl's currently ranks #13 in the Skincare leaderboard with an overall AI visibility score of 19.94. Its strongest recent performance appears in DeepSeek.

Strongest visibility currently comes from DeepSeek and Qwen.

Visibility is relatively weaker in Grok and ChatGPT, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Kiehl's has softened in recent runs and may need attention on weaker engines.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 18, 2026
Rank
#18
AI Index
17.0
Mention Rate
0.0%
Grok
Grok
Apr 18, 2026
Rank
#16
AI Index
15.0
Mention Rate
0.0%
DeepSeek
DeepSeek
Apr 18, 2026
Rank
#8
AI Index
26.7
Mention Rate
14.3%
MiniMax
MiniMax
Apr 18, 2026
Rank
#12
AI Index
19.0
Mention Rate
0.0%
Qwen
Qwen
Apr 18, 2026
Rank
#10
AI Index
22.0
Mention Rate
0.0%

Closest Competitors

Aveeno

Rank #12

20.4

Score gap: -0.5

Avène

Rank #14

19.3

Score gap: 0.6

Clinique

Rank #11

20.8

Score gap: -0.9

FAQ

Why is Kiehl's ranked here?

Kiehl's is ranked using the current overall AI visibility score across tracked engines in Skincare.

Which engines mention Kiehl's most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.