Entity Page · Industry · Skincare
Kiehl's AI Visibility in Skincare
Kiehl's ranks #15 in the Skincare leaderboard with a 19.5 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Qwen, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Kiehl's is currently #11 out of 30 entities in Skincare, with a 20.7 overall AI visibility score across 3 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Kiehl's is currently #15 out of 30 tracked Skincare entities, with a 19.5 AI Index in the latest public snapshot. Kiehl's trails Lancôme by 0.7 AI Index points. The strongest engine-level signal comes from Qwen, where Kiehl's records a 27.7 AI Index and 14.3% mention rate. DeepSeek is the next strongest covered engine at 21.7 with a 14.3% mention rate.
The softer engine-level signal is Grok, where Kiehl's records a 14 AI Index and 0% mention rate. Kimi is another engine to watch at 14 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Kiehl's in Skincare prompts. It does not rank product quality, sales, safety, or real-world market share.
Kiehl's's strongest current visibility comes from Qwen (22 AI Index, 0% mention rate) and Kimi (21 AI Index, 0% mention rate). Its weaker engine profile is gemini (19 AI Index, 0% mention rate) and Kimi (21 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Kiehl's or a competitor set.
Entity Trend
Open trend explorerKiehl's's latest visible AI Index is 19.5. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Kiehl's improved over the visible trend window, moving from 18 on 2026-04-29 to 19 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Olay is the closest comparable entity by rank, with Kiehl's behind it by 0.7 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Kiehl's ranked in the Skincare leaderboard?
Kiehl's is included because tracked AI engines surface it in Skincare prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Kiehl's?
The strongest current signal is Qwen at 27.7 AI Index and 14.3% mention rate. The softest covered signal is Grok at 14 AI Index and 0% mention rate.
Which entities should be compared with Kiehl's?
The most useful nearby comparison is Lancôme. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Skincare leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 3 tracked AI engines and the latest completed industry leaderboard run for Skincare.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.