AI Visibility Profile · Industry · Skincare

The Ordinary AI Visibility in Skincare

The Ordinary ranks #4 in Skincare with an overall AI visibility score of 47.14.

Official website See all Skincare AI rankings The Ordinary AI visibility trend
Entity Score
47
Leaderboard rank #4 of 30

AI visibility answer

How The Ordinary appears in AI search

The Ordinary currently ranks #4 out of 30 in the Skincare AI visibility leaderboard with a 47.1 AI Index across 8 tracked AI engines. Use it as a direct answer for The Ordinary AI visibility, AI search ranking, and answer-engine benchmark questions.

The engine breakdown compares how MiniMax, Qwen, and Grok rank or mention The Ordinary, so the page separates broad AI search visibility from single-engine outliers.

Industry Rank
#4
Engines Covered
8
Comparable Entities
3
Updated
Jun 10, 2026

Entity Snapshot

The Ordinary is currently #4 out of 30 entities in Skincare, with a 47.1 overall AI visibility score across 8 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

The Ordinary's strongest current visibility comes from Kimi (61 AI Index, 71.4% mention rate) and Gemini (58.7 AI Index, 57.1% mention rate). Its weaker engine profile is Grok (31.7 AI Index, 14.3% mention rate) and Claude (34.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.

Next Step

Continue from Here

This public entity page is a neutral starting point. Use Tracker when you want private monitoring for The Ordinary or a competitor set.

The Ordinary ranking history

Entity Trend

The Ordinary AI visibility trend
Trend data will appear after more completed runs are collected.

Engine Breakdown

Rank
#4
AI Index
49.7
Mention Rate
14.3%
Rank
#3
AI Index
54.1
Mention Rate
14.3%
Rank
#6
AI Index
31.7
Mention Rate
14.3%
Rank
#6
AI Index
35.4
Mention Rate
28.6%
Rank
#2
AI Index
58.7
Mention Rate
57.1%
Rank
#6
AI Index
34.7
Mention Rate
14.3%
Rank
#3
AI Index
61.0
Mention Rate
71.4%
Rank
#3
AI Index
51.7
Mention Rate
14.3%

Comparable Entities

CeraVe is the closest comparable entity by rank, with The Ordinary behind it by 7.9 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

Compare CeraVe AI visibility

Rank #3

55.1

Score gap: -7.9

Compare Neutrogena AI visibility

Rank #5

41.4

Score gap: 5.8

Compare La Roche-Posay AI visibility

Rank #2

56.8

Score gap: -9.6

FAQ

Methodology and source context

AIvsRank calculates this public entity page from 8 tracked AI engines and the latest completed industry leaderboard run for Skincare.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.