Entity Page · Industry · Skincare
The Ordinary AI Visibility in Skincare
The Ordinary currently ranks #3 in the Skincare leaderboard with an overall AI visibility score of 41 across 4 tracked engines. Its strongest recent performance appears in gemini with a 65 AI Index, which makes that engine the clearest source of current recommendation strength.
Entity Snapshot
The Ordinary is currently #3 out of 30 entities in Skincare, with a 41 overall AI visibility score across 4 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from gemini (65 AI Index, 71.4% mention rate) and Kimi (46.9 AI Index, 28.6% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in MiniMax (21.4 AI Index, 28.6% mention rate) and Qwen (30.7 AI Index, 14.3% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
The Ordinary's strongest current visibility comes from gemini (65 AI Index, 71.4% mention rate) and Kimi (46.9 AI Index, 28.6% mention rate). Its weaker engine profile is MiniMax (21.4 AI Index, 28.6% mention rate) and Qwen (30.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for The Ordinary or a competitor set.
Entity Trend
Open trend explorerThe Ordinary has softened in recent runs, moving from 44.2 to 43.2 for a -1.0 point change. The weaker engines are the first places to inspect.
The Ordinary softened over the visible trend window, moving from 44.2 on 2026-04-29 to 43.2 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
La Roche-Posay is the closest comparable entity by rank, with The Ordinary behind it by 1.8 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is The Ordinary ranked in the Skincare leaderboard?
The Ordinary is ranked using its current overall AI visibility score across tracked engines in Skincare, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for The Ordinary?
The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in MiniMax.
Which entities should be compared with The Ordinary?
The Ordinary is compared most directly with La Roche-Posay, Shiseido, and Estée Lauder in the current Skincare leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 4 tracked AI engines and the latest completed industry leaderboard run for Skincare.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.