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The Ordinary

The Ordinary currently ranks #4 in the Skincare leaderboard with an overall AI visibility score of 37.43. Its strongest recent performance appears in MiniMax.

Overall Score
37
Rank #4 of 30
Industry Rank
#4
Engines Covered
5
Competitors
3
Updated
Apr 18, 2026

Visibility Overview

The Ordinary currently ranks #4 in the Skincare leaderboard with an overall AI visibility score of 37.43. Its strongest recent performance appears in MiniMax.

Strongest visibility currently comes from MiniMax and Grok.

Visibility is relatively weaker in DeepSeek and ChatGPT, leaving room to improve recommendation consistency.

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AI Visibility Trend

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The Ordinary has softened in recent runs and may need attention on weaker engines.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 18, 2026
Rank
#6
AI Index
30.1
Mention Rate
14.3%
Grok
Grok
Apr 18, 2026
Rank
#4
AI Index
46.4
Mention Rate
28.6%
DeepSeek
DeepSeek
Apr 18, 2026
Rank
#9
AI Index
25.7
Mention Rate
14.3%
MiniMax
MiniMax
Apr 18, 2026
Rank
#2
AI Index
52.1
Mention Rate
14.3%
Qwen
Qwen
Apr 18, 2026
Rank
#7
AI Index
32.7
Mention Rate
14.3%

FAQ

Why is The Ordinary ranked here?

The Ordinary is ranked using the current overall AI visibility score across tracked engines in Skincare.

Which engines mention The Ordinary most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.