The Ordinary AI Visibility Trend in Skincare

Skincare · MiniMax · AI Index over time

Trend Overview

Skincare AI visibility trends show how entity AI Index scores have moved across 10 completed public MiniMax leaderboard snapshots from Apr 29, 2026 to Jun 2, 2026.

Estée Lauder leads the latest MiniMax snapshot with a 106.1 AI Index and 257.1% mention rate.

Estée Lauder is down 30.7 AI Index points across the visible window, moving from 136.8 to 106.1 on MiniMax.

The chart currently compares The Ordinary. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Skincare leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

The Ordinary ranking and static AI visibility queries should use the base entity page. This trend page is for The Ordinary AI visibility trend, ranking history, and movement over time.

Trend Summary

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EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
The Ordinary11.749.7-3814.3%#17#4Declining
Estée Lauder106.1136.8-30.7257.1%#1#1Declining
CeraVe41.341.4-0.128.6%#2#2Stable
La Roche-Posay36.451.9-15.428.6%#3#2Declining
Shiseido33.436.9-3.428.6%#4#2Stable
Lancôme2910+190%#5#5Rising

Biggest Movers

Biggest gainers

  1. Lancôme+19
  2. Kiehl's+10
  3. Clarins+9

Biggest decliners

  1. The Ordinary-38
  2. Neutrogena-34.3
  3. Estée Lauder-30.7

Most stable

  1. Olay0
  2. Bioderma0
  3. CeraVe-0.1

Engine Snapshot Comparison

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EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
MiniMaxEstée Lauder106.164.824Jun 2, 2026
QwenEstée Lauder114.55317May 24, 2026
GrokEstée Lauder65.313.522Aug 23, 2026
ChatGPTCeraVe704.424Aug 12, 2026
GeminiEstée Lauder60.63.417Aug 12, 2026
ClaudeCeraVe60.45.617Aug 12, 2026
KimiCeraVe66.65.420Aug 12, 2026
DeepSeekLa Roche-Posay59.9817Aug 12, 2026

Snapshot History

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DateLeaderLeader AI IndexLeader GapTop 3Entities
Jun 2, 2026Estée Lauder106.164.8Estée Lauder, CeraVe, La Roche-Posay24
May 26, 2026Estée Lauder145.790.8Estée Lauder, Shiseido, CeraVe17
May 17, 2026Estée Lauder133.377.6Estée Lauder, CeraVe, La Roche-Posay20
May 15, 2026Estée Lauder91.728.4Estée Lauder, La Roche-Posay, CeraVe20
May 9, 2026Estée Lauder129.875Estée Lauder, Shiseido, La Roche-Posay21

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MiniMax· AI Index History

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