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Cetaphil

Cetaphil currently ranks #8 in the Skincare leaderboard with an overall AI visibility score of 27.37. Its strongest recent performance appears in Qwen.

Overall Score
27
Rank #8 of 30
Industry Rank
#8
Engines Covered
5
Competitors
3
Updated
Apr 18, 2026

Visibility Overview

Cetaphil currently ranks #8 in the Skincare leaderboard with an overall AI visibility score of 27.37. Its strongest recent performance appears in Qwen.

Strongest visibility currently comes from Qwen and Grok.

Visibility is relatively weaker in DeepSeek and ChatGPT, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Cetaphil has softened in recent runs and may need attention on weaker engines.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 18, 2026
Rank
#14
AI Index
21.7
Mention Rate
14.3%
Grok
Grok
Apr 18, 2026
Rank
#7
AI Index
32.7
Mention Rate
14.3%
DeepSeek
DeepSeek
Apr 18, 2026
Rank
#20
AI Index
5.7
Mention Rate
14.3%
MiniMax
MiniMax
Apr 18, 2026
Rank
#9
AI Index
26.0
Mention Rate
0.0%
Qwen
Qwen
Apr 18, 2026
Rank
#4
AI Index
50.7
Mention Rate
14.3%

Closest Competitors

L'Oréal Paris

Rank #7

28.7

Score gap: -1.4

Olay

Rank #9

25.8

Score gap: 1.6

Neutrogena

Rank #6

34.4

Score gap: -7.1

FAQ

Why is Cetaphil ranked here?

Cetaphil is ranked using the current overall AI visibility score across tracked engines in Skincare.

Which engines mention Cetaphil most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.