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Estée Lauder

Estée Lauder currently ranks #5 in the Makeup leaderboard with an overall AI visibility score of 23.74. Its strongest recent performance appears in DeepSeek.

Overall Score
24
Rank #5 of 30
Industry Rank
#5
Engines Covered
5
Competitors
3
Updated
Apr 18, 2026

Visibility Overview

Estée Lauder currently ranks #5 in the Makeup leaderboard with an overall AI visibility score of 23.74. Its strongest recent performance appears in DeepSeek.

Strongest visibility currently comes from DeepSeek and Qwen.

Visibility is relatively weaker in Grok and ChatGPT, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Estée Lauder has softened in recent runs and may need attention on weaker engines.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 18, 2026
Rank
#14
AI Index
18.0
Mention Rate
0.0%
Grok
Grok
Apr 18, 2026
Rank
#13
AI Index
17.0
Mention Rate
0.0%
DeepSeek
DeepSeek
Apr 18, 2026
Rank
#2
AI Index
32.7
Mention Rate
14.3%
MiniMax
MiniMax
Apr 18, 2026
Rank
#5
AI Index
25.0
Mention Rate
0.0%
Qwen
Qwen
Apr 18, 2026
Rank
#5
AI Index
26.0
Mention Rate
0.0%

Closest Competitors

Fenty Beauty

Rank #4

24.5

Score gap: -0.8

Clinique

Rank #6

23.0

Score gap: 0.8

MAC Cosmetics

Rank #3

27.8

Score gap: -4.1

FAQ

Why is Estée Lauder ranked here?

Estée Lauder is ranked using the current overall AI visibility score across tracked engines in Makeup.

Which engines mention Estée Lauder most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.