Personal Care AI Visibility Trends

Personal Care · ChatGPT · AI Index over time

Trend Overview

Personal Care AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from May 15, 2026 to Jun 26, 2026.

L'Oréal Paris leads the latest ChatGPT snapshot with a 42.3 AI Index and 57.1% mention rate.

L'Oréal Paris is up 3 AI Index points across the visible window, moving from 39.3 to 42.3 on ChatGPT.

The chart currently compares L'Oréal Paris, Nivea, Colgate. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Personal Care leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Trend Summary

EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
L'Oréal Paris42.339.3+357.1%#1#1Stable
Nivea33.740.4-6.714.3%#2#1Declining
Dove30.716.7+1414.3%#3#1Rising
Colgate3027+30%#4#1Stable
Gillette28.724+4.714.3%#5#2Stable
Johnson's2418+60%#6#6Rising
Head & Shoulders2226-40%#7#4Stable
Pantene2125-40%#8#3Stable
Vaseline1920-10%#9#7Stable
Sunsilk177+100%#10#10Rising

Biggest Movers

Biggest gainers

  1. Dove+14
  2. Sunsilk+10
  3. Aveeno+7.4

Biggest decliners

  1. Neutrogena-19
  2. Olay-15
  3. Garnier-13.3

Most stable

  1. Vaseline-1
  2. Pampers+1
  3. Always+2

Engine Snapshot Comparison

EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
ChatGPTL'Oréal Paris42.38.618Jun 26, 2026
GeminiL'Oréal Paris47.311.916Jun 26, 2026
GrokL'Oréal Paris47.918.921Jun 26, 2026
DeepSeekL'Oréal Paris53.94.714Jun 2, 2026
MiniMaxL'Oréal Paris431.321Jun 2, 2026
QwenCrest30219May 24, 2026
KimiL'Oréal Paris33.7514May 24, 2026

Snapshot History

DateLeaderLeader AI IndexLeader GapTop 3Entities
Jun 26, 2026L'Oréal Paris42.38.6L'Oréal Paris, Nivea, Dove18
Jun 19, 2026Colgate52.76.3Colgate, Nivea, L'Oréal Paris21
Jun 12, 2026L'Oréal Paris36.84.1L'Oréal Paris, Nivea, Dove16
Jun 10, 2026Nivea280.3Nivea, Gillette, Garnier17
Jun 6, 2026Dove55.24.1Dove, Garnier, Olay23

ChatGPT ChatGPT· AI Index History

10 data points
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