Entity Page · Industry · Personal Care
Old Spice AI Visibility in Personal Care
Old Spice ranks #24 in the Personal Care leaderboard with a 9.8 AI Index across 4 engines with current brand-level data. Its strongest current signal comes from Grok, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Old Spice is currently #21 out of 30 entities in Personal Care, with a 8.3 overall AI visibility score across 4 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Old Spice is currently #24 out of 30 tracked Personal Care entities, with a 9.8 AI Index in the latest public snapshot. Old Spice trails Axe by 0.3 AI Index points. The strongest engine-level signal comes from Grok, where Old Spice records a 17 AI Index and 0% mention rate. gemini is the next strongest covered engine at 12 with a 0% mention rate.
The softer engine-level signal is MiniMax, where Old Spice records a 1 AI Index and 0% mention rate. ChatGPT is another engine to watch at 9 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Old Spice in Personal Care prompts. It does not rank product quality, sales, safety, or real-world market share.
Old Spice's strongest current visibility comes from Qwen (19 AI Index, 0% mention rate) and gemini (6 AI Index, 0% mention rate). Its weaker engine profile is DeepSeek (4 AI Index, 0% mention rate) and MiniMax (4 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Old Spice or a competitor set.
Entity Trend
Open trend explorerOld Spice's latest visible AI Index is 9.8. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Old Spice softened over the visible trend window, moving from 11.3 on 2026-04-29 to 4.7 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Neutrogena is the closest comparable entity by rank, with Old Spice behind it by 0.6 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Old Spice ranked in the Personal Care leaderboard?
Old Spice is included because tracked AI engines surface it in Personal Care prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Old Spice?
The strongest current signal is Grok at 17 AI Index and 0% mention rate. The softest covered signal is MiniMax at 1 AI Index and 0% mention rate.
Which entities should be compared with Old Spice?
The most useful nearby comparison is Axe. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Personal Care leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 4 tracked AI engines and the latest completed industry leaderboard run for Personal Care.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.