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Apple AI Visibility in Smartphones

Apple ranks #4 in the Smartphones leaderboard with a 50.5 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from MiniMax, and the score should be read as AI visibility rather than market share or product quality.

Entity Score
54
Leaderboard rank #3 of 30
Industry Rank
#3
Engines Covered
6
Comparable Entities
3
Updated
May 31, 2026

Entity Snapshot

Apple is currently #3 out of 30 entities in Smartphones, with a 54.2 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

Apple is currently #4 out of 30 tracked Smartphones entities, with a 50.5 AI Index in the latest public snapshot. Apple trails Google by 4 AI Index points. The strongest engine-level signal comes from MiniMax, where Apple records a 61.9 AI Index and 28.6% mention rate. ChatGPT is the next strongest covered engine at 52.9 with a 28.6% mention rate.

The softer engine-level signal is Grok, where Apple records a 30 AI Index and 0% mention rate. gemini is another engine to watch at 51.9 with a 28.6% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Apple in Smartphones prompts. It does not rank product quality, sales, safety, or real-world market share.

Apple's strongest current visibility comes from MiniMax (64.3 AI Index, 28.6% mention rate) and gemini (58.3 AI Index, 57.1% mention rate). Its weaker engine profile is ChatGPT (35.7 AI Index, 14.3% mention rate) and Kimi (52.9 AI Index, 28.6% mention rate), so the engine spread points to where recommendation consistency can still improve.

Continue from Here

This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Apple or a competitor set.

Compare in Trend Explorer

Apple's latest visible AI Index is 50.5. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.

Apple softened over the visible trend window, moving from 56.1 on 2026-04-30 to 53.7 on 2026-05-31. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Apple softened over the visible trend window, moving from 56.1 on 2026-04-30 to 53.7 on 2026-05-31. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Engine Breakdown

ChatGPT
ChatGPT
May 31, 2026
Rank
#7
AI Index
35.7
Mention Rate
14.3%
gemini
gemini
May 31, 2026
Rank
#4
AI Index
58.3
Mention Rate
57.1%
DeepSeek
DeepSeek
May 31, 2026
Rank
#3
AI Index
56.7
Mention Rate
42.9%
MiniMax
MiniMax
May 31, 2026
Rank
#3
AI Index
64.3
Mention Rate
28.6%
Qwen
Qwen
May 24, 2026
Rank
#3
AI Index
57.1
Mention Rate
14.3%
Kimi
Kimi
May 24, 2026
Rank
#5
AI Index
52.9
Mention Rate
28.6%

Comparable Entities

Xiaomi is the closest comparable entity by rank, with Apple behind it by 19.1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

FAQ

Why is Apple ranked in the Smartphones leaderboard?

Apple is included because tracked AI engines surface it in Smartphones prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.

Which engines are strongest and weakest for Apple?

The strongest current signal is MiniMax at 61.9 AI Index and 28.6% mention rate. The softest covered signal is Grok at 30 AI Index and 0% mention rate.

Which entities should be compared with Apple?

The most useful nearby comparison is Google. Compare the score gap and engine-level table before treating rank movement as meaningful.

How often is this page updated?

This page updates when a new completed Smartphones leaderboard run is available. The current public snapshot was refreshed on 2026-05-10.

Methodology and source context

AIvsRank calculates this public entity page from 6 tracked AI engines and the latest completed industry leaderboard run for Smartphones.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.