Public Industry Leaderboard

Snacks AI Brand Rankings

Snack Brands

Current Champion

Pringles

AI Index 44.4

Podium Snapshot

#1 Pringles · #2 Goldfish · #3 Cheez-It

Latest Refresh

Jun 26, 2026

7 tracked engines and 30 entities in the latest public snapshot.

Industry Overview

Snacks AI brand rankings show which brands AI engines recommend most consistently right now. Current leaders include Pringles, Goldfish, and Cheez-It across 7 tracked engines, with score and mention-rate signals combined into the overall AI Index. Pringles is 9.2 points ahead of Goldfish, so the gap helps show whether this industry has a clear AI visibility leader or a tighter competitive cluster.

Use the engine tabs below to compare how ChatGPT, Gemini, Grok, and DeepSeek rank entities differently. Overall ranking summarizes the latest visibility signals across all tracked engines, while engine-specific tabs reveal whether a brand is broadly recommended or over-dependent on one answer system.

Why This Matters

Use the overall ranking to see which brands lead this industry at a glance, then drill into individual AI engines to understand where visibility is strong, weak, or inconsistent. The useful signal is not only the rank: mention rate, score gaps, latest refresh date, and engine outliers show whether the leader is durable or only winning in a narrow set of prompts.

Current Ranking Takeaways

Pringles is the current #1 entity in Snacks with a 44.4 AI Index and 46.9% mention rate. This makes it the clearest public benchmark for how AI systems currently answer industry comparison prompts.

Goldfish is the nearest visible challenger at #2, trailing Pringles by 9.2 points. That gap is the first signal to inspect when deciding whether this leaderboard is leader-dominated or actively contested.

Cheez-It rounds out the podium at #3. Comparing the top three against engine-level tabs helps separate broad recommendation consistency from single-engine strength.

The latest public snapshot refreshed on 2026-06-26, covering 7 tracked engines and 30 entities. Freshness matters because AI recommendations can shift as models, retrieval sources, and category evidence change.

30

Entities

7

AI Engines

Jun 26, 2026

Last Updated

Ranking Methodology

How this AI brand leaderboard is calculated

AI Index

The combined visibility score used to sort the default public leaderboard view.

Mention Rate

How often tracked AI engines mention each brand inside completed public runs.

Recommendation Strength

How strongly the answer positions, first mentions, and recommendation signals support each ranking.

Engine Coverage

Compare overall visibility and engine-specific rankings

Snacks currently compares brands across 7 tracked AI engines, including ChatGPT, Gemini, Grok, DeepSeek, MiniMax, and Qwen and 1 more. Use the tabs below to separate broad AI visibility from engine-specific outliers.

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

Overall

Combined AI visibility across all tracked engines. Default view shows the top 10 entities.

10 / 28 entities Jun 26, 2026
Sort
RankEntityAI IndexMention Rate
👑 #1
Pringles
44.4
46.9%
🥈 #2
Goldfish
35.2
57.1%
🥉 #3
Cheez-It
24.0
0.0%
#4
Doritos
23.3
0.0%
#5
Oreo
21.1
2.4%
#6
Lindt
20.0
0.0%
#7
KitKat
19.0
0.0%
#8
Snickers
19.0
0.0%
#9
Lay's
18.2
6.1%
#10
Twix
18.0
0.0%

FAQ

How is the Snacks leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Snacks, including rank position, recommendation strength, and mention-rate patterns.

Why can Pringles lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Snacks leaderboard updated?

This leaderboard updates whenever new completed runs are available for Snacks, with the latest refresh date shown on the page.