AI Visibility Leaderboard
Snacks AI Brand Rankings
Snacks publishes 27 ranked brands from the accepted leaderboard snapshot. Pringles is rank 1 with composite index 52.09.
Brand rankings
| Rank | Brand | Visibility score | AI engine summary |
|---|---|---|---|
| 1 | Pringles | 52.09 | Rank 1 in Snacks with composite index 52.09; mention rate 58.93 |
| 2 | Goldfish | 32.19 | Rank 2 in Snacks with composite index 32.19; mention rate 44.64 |
| 3 | Doritos | 25.88 | Rank 3 in Snacks with composite index 25.88; mention rate 0 |
| 4 | Cheetos | 25.75 | Rank 4 in Snacks with composite index 25.75; mention rate 0 |
| 5 | Oreo | 25.21 | Rank 5 in Snacks with composite index 25.21; mention rate 1.79 |
| 6 | Lay's | 23.27 | Rank 6 in Snacks with composite index 23.27; mention rate 16.07 |
| 7 | KitKat | 22.75 | Rank 7 in Snacks with composite index 22.75; mention rate 0 |
| 8 | Ritz | 22.2 | Rank 8 in Snacks with composite index 22.2; mention rate 0 |
| 9 | Snickers | 22 | Rank 9 in Snacks with composite index 22; mention rate 0 |
| 10 | Lindt | 20 | Rank 10 in Snacks with composite index 20; mention rate 0 |
| 11 | Hershey's | 19.61 | Rank 11 in Snacks with composite index 19.61; mention rate 7.14 |
| 12 | Mars | 19.36 | Rank 12 in Snacks with composite index 19.36; mention rate 7.15 |
| 13 | M&M's | 18.71 | Rank 13 in Snacks with composite index 18.71; mention rate 0 |
| 14 | Cheez-It | 18.29 | Rank 14 in Snacks with composite index 18.29; mention rate 0 |
| 15 | Reese's | 17 | Rank 15 in Snacks with composite index 17; mention rate 0 |
| 16 | Skittles | 16.25 | Rank 16 in Snacks with composite index 16.25; mention rate 0 |
| 17 | Ruffles | 16.17 | Rank 17 in Snacks with composite index 16.17; mention rate 0 |
| 18 | Twix | 15.8 | Rank 18 in Snacks with composite index 15.8; mention rate 0 |
| 19 | Tostitos | 15 | Rank 19 in Snacks with composite index 15; mention rate 0 |
| 20 | Haribo | 15 | Rank 20 in Snacks with composite index 15; mention rate 0 |
| 21 | Takis | 13 | Rank 21 in Snacks with composite index 13; mention rate 0 |
| 22 | Chips Ahoy! | 11.8 | Rank 22 in Snacks with composite index 11.8; mention rate 0 |
| 23 | Toblerone | 10.5 | Rank 23 in Snacks with composite index 10.5; mention rate 0 |
| 24 | Kinder | 10 | Rank 24 in Snacks with composite index 10; mention rate 0 |
| 25 | Cadbury | 8 | Rank 25 in Snacks with composite index 8; mention rate 0 |
Methodology FAQ
How is the Snacks leaderboard calculated?
Overall ranking combines the latest AI visibility signals across tracked engines for Snacks, including rank position, recommendation strength, and mention-rate patterns.
Why can Pringles lead overall but differ by engine?
Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.
How often is this Snacks leaderboard updated?
This leaderboard updates whenever new completed runs are available for Snacks, with the latest refresh date shown on the page.
How to read this page
This page uses the same leaderboard snapshot for its headline, visible metrics, and comparison table. Read rank together with visibility score: rank shows relative position in the current view, while the score records measured AI visibility. Nearby rows provide comparison context. Follow the related leaderboard links to compare the wider set of tracked entities and continue exploring pages based on the same snapshot.
Scores describe the data available for the snapshot date and should be read as a point-in-time comparison, not a permanent rating. Differences between rows show relative visibility within this leaderboard view. A later snapshot can change both rank and score when the underlying evaluations change. The static table keeps the primary comparison readable without requiring interactive controls.