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Doritos

Doritos currently ranks #2 in the Snacks leaderboard with an overall AI visibility score of 28.00. Its strongest recent performance appears in DeepSeek.

Overall Score
28
Rank #2 of 30
Industry Rank
#2
Engines Covered
5
Competitors
3
Updated
Apr 19, 2026

Visibility Overview

Doritos currently ranks #2 in the Snacks leaderboard with an overall AI visibility score of 28.00. Its strongest recent performance appears in DeepSeek.

Strongest visibility currently comes from DeepSeek and Qwen.

Visibility is relatively weaker in ChatGPT and Grok, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Doritos is trending upward based on recent AI visibility runs.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 19, 2026
Rank
#5
AI Index
25.0
Mention Rate
0.0%
Grok
Grok
Apr 19, 2026
Rank
#3
AI Index
28.0
Mention Rate
0.0%
DeepSeek
DeepSeek
Apr 19, 2026
Rank
#2
AI Index
30.0
Mention Rate
0.0%
MiniMax
MiniMax
Apr 19, 2026
Rank
#3
AI Index
28.0
Mention Rate
0.0%
Qwen
Qwen
Apr 19, 2026
Rank
#2
AI Index
29.0
Mention Rate
0.0%

Closest Competitors

Pringles

Rank #1

48.2

Score gap: -20.2

Cheetos

Rank #3

26.5

Score gap: 1.5

Oreo

Rank #4

25.6

Score gap: 2.4

FAQ

Why is Doritos ranked here?

Doritos is ranked using the current overall AI visibility score across tracked engines in Snacks.

Which engines mention Doritos most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.