Entity Page · Industry · Snacks
Skittles AI Visibility in Snacks
Skittles ranks #23 in the Snacks leaderboard with a 11.7 AI Index across 3 engines with current brand-level data. Its strongest current signal comes from Qwen, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Skittles is currently #25 out of 30 entities in Snacks, with a 7 overall AI visibility score across 1 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Skittles is currently #23 out of 30 tracked Snacks entities, with a 11.7 AI Index in the latest public snapshot. Skittles trails Hershey's by 0.7 AI Index points. The strongest engine-level signal comes from Qwen, where Skittles records a 14 AI Index and 0% mention rate. ChatGPT is the next strongest covered engine at 12 with a 0% mention rate.
The softer engine-level signal is DeepSeek, where Skittles records a 9 AI Index and 0% mention rate. ChatGPT is another engine to watch at 12 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Skittles in Snacks prompts. It does not rank product quality, sales, safety, or real-world market share.
Skittles's current engine-level visibility is concentrated in Qwen (7 AI Index, 0% mention rate). More completed engine coverage will make the strength and weakness pattern clearer.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Skittles or a competitor set.
Entity Trend
Open trend explorerSkittles's latest visible AI Index is 11.7. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Skittles held steady over the visible trend window, moving from 6.5 on 2026-04-25 to 6.5 on 2026-05-24. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Haribo is the closest comparable entity by rank, with Skittles behind it by 1.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Skittles ranked in the Snacks leaderboard?
Skittles is included because tracked AI engines surface it in Snacks prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Skittles?
The strongest current signal is Qwen at 14 AI Index and 0% mention rate. The softest covered signal is DeepSeek at 9 AI Index and 0% mention rate.
Which entities should be compared with Skittles?
The most useful nearby comparison is Hershey's. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Snacks leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 1 tracked AI engines and the latest completed industry leaderboard run for Snacks.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.