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Skittles

Skittles currently ranks #14 in the Snacks leaderboard with an overall AI visibility score of 15.00. Its strongest recent performance appears in MiniMax.

Overall Score
15
Rank #14 of 30
Industry Rank
#14
Engines Covered
3
Competitors
3
Updated
Apr 19, 2026

Visibility Overview

Skittles currently ranks #14 in the Snacks leaderboard with an overall AI visibility score of 15.00. Its strongest recent performance appears in MiniMax.

Strongest visibility currently comes from MiniMax and ChatGPT.

Visibility is relatively weaker in Grok and ChatGPT, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Skittles is trending upward based on recent AI visibility runs.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 19, 2026
Rank
#13
AI Index
18.0
Mention Rate
0.0%
Grok
Grok
Apr 19, 2026
Rank
#15
AI Index
8.0
Mention Rate
0.0%
MiniMax
MiniMax
Apr 19, 2026
Rank
#10
AI Index
19.0
Mention Rate
0.0%

Closest Competitors

Haribo

Rank #13

15.3

Score gap: -0.3

Ruffles

Rank #15

14.8

Score gap: 0.3

Hershey's

Rank #12

16.0

Score gap: -1.0

FAQ

Why is Skittles ranked here?

Skittles is ranked using the current overall AI visibility score across tracked engines in Snacks.

Which engines mention Skittles most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.