Entity Page · Industry · Sportswear
Puma AI Visibility in Sportswear
Puma currently ranks #5 in the Sportswear leaderboard with an overall AI visibility score of 40.1 across 5 tracked engines. Its strongest recent performance appears in MiniMax with a 66 AI Index, which makes that engine the clearest source of current recommendation strength.
Entity Snapshot
Puma is currently #5 out of 30 entities in Sportswear, with a 40.1 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from MiniMax (66 AI Index, 100% mention rate) and DeepSeek (43.1 AI Index, 42.9% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in gemini (25 AI Index, 0% mention rate) and Qwen (32.7 AI Index, 14.3% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
Puma's strongest current visibility comes from MiniMax (66 AI Index, 100% mention rate) and DeepSeek (43.1 AI Index, 42.9% mention rate). Its weaker engine profile is gemini (25 AI Index, 0% mention rate) and Qwen (32.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Puma or a competitor set.
Entity Trend
Open trend explorerPuma is trending upward based on recent AI visibility runs, moving from 37.5 to 44.7 for a +7.2 point change.
Puma improved over the visible trend window, moving from 37.5 on 2026-04-29 to 44.7 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Under Armour is the closest comparable entity by rank, with Puma behind it by 9.6 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Puma ranked in the Sportswear leaderboard?
Puma is ranked using its current overall AI visibility score across tracked engines in Sportswear, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Puma?
The latest engine breakdown shows the strongest visibility in MiniMax and relatively weaker visibility in gemini.
Which entities should be compared with Puma?
Puma is compared most directly with Under Armour, ASICS, and Lululemon in the current Sportswear leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Sportswear.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.