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Under Armour AI Visibility in Sportswear

Under Armour currently ranks #4 in the Sportswear leaderboard with an overall AI visibility score of 49.7 across 5 tracked engines. Its strongest recent performance appears in MiniMax with a 67 AI Index, which makes that engine the clearest source of current recommendation strength.

Entity Score
50
Leaderboard rank #4 of 30
Industry Rank
#4
Engines Covered
5
Comparable Entities
3
Updated
May 26, 2026

Entity Snapshot

Under Armour is currently #4 out of 30 entities in Sportswear, with a 49.7 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

Strongest visibility currently comes from MiniMax (67 AI Index, 100% mention rate) and DeepSeek (59.6 AI Index, 71.4% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.

Visibility is relatively weaker in Qwen (33.7 AI Index, 14.3% mention rate) and gemini (35.4 AI Index, 28.6% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.

Under Armour's strongest current visibility comes from MiniMax (67 AI Index, 100% mention rate) and DeepSeek (59.6 AI Index, 71.4% mention rate). Its weaker engine profile is Qwen (33.7 AI Index, 14.3% mention rate) and gemini (35.4 AI Index, 28.6% mention rate), so the engine spread points to where recommendation consistency can still improve.

Continue from Here

This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Under Armour or a competitor set.

Compare in Trend Explorer

Under Armour is trending upward based on recent AI visibility runs, moving from 31.7 to 54 for a +22.3 point change.

Under Armour improved over the visible trend window, moving from 31.7 on 2026-04-29 to 54 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Under Armour improved over the visible trend window, moving from 31.7 on 2026-04-29 to 54 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Engine Breakdown

gemini
gemini
May 26, 2026
Rank
#9
AI Index
35.4
Mention Rate
28.6%
DeepSeek
DeepSeek
May 26, 2026
Rank
#3
AI Index
59.6
Mention Rate
71.4%
MiniMax
MiniMax
May 26, 2026
Rank
#4
AI Index
67.0
Mention Rate
100.0%
Qwen
Qwen
May 24, 2026
Rank
#6
AI Index
33.7
Mention Rate
14.3%
Kimi
Kimi
May 24, 2026
Rank
#4
AI Index
52.7
Mention Rate
14.3%

Comparable Entities

Lululemon is the closest comparable entity by rank, with Under Armour behind it by 19.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

FAQ

Why is Under Armour ranked in the Sportswear leaderboard?

Under Armour is ranked using its current overall AI visibility score across tracked engines in Sportswear, combining rank position, recommendation strength, and mention-rate signals.

Which engines are strongest and weakest for Under Armour?

The latest engine breakdown shows the strongest visibility in MiniMax and relatively weaker visibility in Qwen.

Which entities should be compared with Under Armour?

Under Armour is compared most directly with Lululemon, Puma, and Adidas in the current Sportswear leaderboard.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.

Methodology and source context

AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Sportswear.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.