Fragrance AI Visibility Trends

Fragrance · ChatGPT · AI Index over time

Trend Overview

Fragrance AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from May 17, 2026 to Jun 26, 2026.

Chanel leads the latest ChatGPT snapshot with a 61.9 AI Index and 42.9% mention rate.

Chanel is up 1 AI Index points across the visible window, moving from 60.9 to 61.9 on ChatGPT.

The chart currently compares Chanel, Dior, Tom Ford. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Fragrance leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Trend Summary

EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
Chanel61.960.9+142.9%#1#1Stable
Dior59.555.7+3.842.9%#2#1Stable
Maison Francis Kurkdjian5927.7+31.371.4%#3#1Rising
Creed55.730.3+25.457.1%#4#3Rising
Tom Ford52.930.4+22.457.1%#5#4Rising
Le Labo29.111.4+17.742.9%#6#5Rising
Yves Saint Laurent282800%#7#5Stable
Giorgio Armani2726+10%#8#6Stable
Gucci2626.7-0.70%#9#7Stable
Jo Malone London25.715+10.714.3%#10#7Rising

Biggest Movers

Biggest gainers

  1. Maison Francis Kurkdjian+31.3
  2. Creed+25.4
  3. Tom Ford+22.4

Biggest decliners

  1. Hermès-30.9
  2. Rabanne-22
  3. Guerlain-19.3

Most stable

  1. Yves Saint Laurent0
  2. Bvlgari-0.7
  3. Gucci-0.7

Engine Snapshot Comparison

EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
ChatGPTChanel61.92.422Jun 26, 2026
GeminiMaison Francis Kurkdjian51.47.626Jun 26, 2026
GrokChanel708.719Jun 26, 2026
DeepSeekHermès42.18.88Jun 4, 2026
MiniMaxChanel78.60.523Jun 4, 2026
QwenChanel72.13.822Jun 4, 2026
KimiDior76.113.324Jun 4, 2026

Snapshot History

DateLeaderLeader AI IndexLeader GapTop 3Entities
Jun 26, 2026Chanel61.92.4Chanel, Dior, Maison Francis Kurkdjian22
Jun 19, 2026Chanel64.33.9Chanel, Dior, Creed23
Jun 12, 2026Chanel71.43.9Chanel, Dior, Maison Francis Kurkdjian21
Jun 10, 2026Chanel71.45.3Chanel, Dior, Creed20
Jun 6, 2026Dior66.14.2Dior, Chanel, Creed23

ChatGPT ChatGPT· AI Index History

10 data points
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