Entity Page · Industry · Makeup
Tarte Cosmetics AI Visibility in Makeup
Tarte Cosmetics currently ranks #23 in the Makeup leaderboard with an overall AI visibility score of 7.9 across 5 tracked engines. Its strongest recent performance appears in gemini with a 11.7 AI Index, which makes that engine the clearest source of current recommendation strength.
Entity Snapshot
Tarte Cosmetics is currently #23 out of 30 entities in Makeup, with a 7.9 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from gemini (11.7 AI Index, 14.3% mention rate) and MiniMax (9 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in DeepSeek (2 AI Index, 0% mention rate) and Qwen (8 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
Tarte Cosmetics's strongest current visibility comes from gemini (11.7 AI Index, 14.3% mention rate) and MiniMax (9 AI Index, 0% mention rate). Its weaker engine profile is DeepSeek (2 AI Index, 0% mention rate) and Qwen (8 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Tarte Cosmetics or a competitor set.
Entity Trend
Open trend explorerTarte Cosmetics has softened in recent runs, moving from 9.5 to 7.6 for a -1.9 point change. The weaker engines are the first places to inspect.
Tarte Cosmetics softened over the visible trend window, moving from 9.5 on 2026-04-29 to 7.6 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Bobbi Brown is the closest comparable entity by rank, with Tarte Cosmetics behind it by 2.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Tarte Cosmetics ranked in the Makeup leaderboard?
Tarte Cosmetics is ranked using its current overall AI visibility score across tracked engines in Makeup, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Tarte Cosmetics?
The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in DeepSeek.
Which entities should be compared with Tarte Cosmetics?
Tarte Cosmetics is compared most directly with Bobbi Brown, e.l.f. Cosmetics, and Giorgio Armani Beauty in the current Makeup leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Makeup.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.