Trend Overview

Outdoor Apparel AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from May 15, 2026 to Jun 26, 2026.

Arc'teryx leads the latest ChatGPT snapshot with a 92.1 AI Index and 100% mention rate.

Arc'teryx is down 0.6 AI Index points across the visible window, moving from 92.7 to 92.1 on ChatGPT.

The chart currently compares Arc'teryx, Patagonia, Mammut. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Outdoor Apparel leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Trend Summary

Entity	Latest AI Index	Start AI Index	Delta	Mention Rate	Latest Rank	Best Rank	Trend
Arc'teryx	92.1	92.7	-0.6	100%	#1	#1	Stable
Patagonia	88	66.9	+21.1	100%	#2	#2	Rising
The North Face	72.9	41.4	+31.4	100%	#3	#3	Rising
Helly Hansen	47.5	27.7	+19.8	42.9%	#4	#4	Rising
Mountain Hardwear	41.4	38.8	+2.6	28.6%	#5	#5	Stable
Columbia	40.4	28	+12.4	28.6%	#6	#6	Rising
Mammut	36.8	58.6	-21.8	42.9%	#7	#3	Declining
Rab	35.8	50.6	-14.8	42.9%	#8	#4	Declining
Marmot	26.7	18	+8.7	14.3%	#9	#4	Rising
Adidas Terrex	26	24	+2	0%	#10	#10	Stable

Biggest Movers

Biggest gainers

The North Face+31.4
Patagonia+21.1
Helly Hansen+19.8

Biggest decliners

Norrøna-50.4
Fjällräven-43.3
Outdoor Research-39.3

Most stable

Arc'teryx-0.6
Eddie Bauer+1
KÜHL+1

Engine Snapshot Comparison

Engine	Latest Leader	Leader AI Index	Leader Gap	Entities	Snapshot Date
ChatGPT	Arc'teryx	92.1	4.1	21	Jun 26, 2026
Gemini	Arc'teryx	89.9	6.6	23	Jun 26, 2026
Grok	Arc'teryx	94.1	3.3	24	Jun 19, 2026
DeepSeek	The North Face	61.9	10	20	Jun 2, 2026
MiniMax	The North Face	90	3.4	19	Jun 2, 2026
Qwen	Arc'teryx	82.7	2.3	21	May 24, 2026
Kimi	Arc'teryx	89.4	10.4	23	May 24, 2026

Snapshot History

Date	Leader	Leader AI Index	Leader Gap	Top 3	Entities
Jun 26, 2026	Arc'teryx	92.1	4.1	Arc'teryx, Patagonia, The North Face	21
Jun 19, 2026	Arc'teryx	93.6	14.1	Arc'teryx, Patagonia, The North Face	23
Jun 12, 2026	Arc'teryx	95.6	10.9	Arc'teryx, Patagonia, The North Face	22
Jun 10, 2026	Arc'teryx	94.1	9.4	Arc'teryx, Patagonia, The North Face	21
Jun 6, 2026	Arc'teryx	95.6	13.7	Arc'teryx, Patagonia, The North Face	21