Lay's AI Visibility Trend in Snacks

Snacks · MiniMax · AI Index over time

Trend Overview

Snacks AI visibility trends show how entity AI Index scores have moved across 10 completed public MiniMax leaderboard snapshots from Apr 14, 2026 to May 27, 2026.

Cadbury leads the latest MiniMax snapshot with a 54.1 AI Index and 14.3% mention rate.

Cadbury is up 33.1 AI Index points across the visible window, moving from 21 to 54.1 on MiniMax.

The chart currently compares Lay's. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Snacks leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Lay's ranking and static AI visibility queries should use the base entity page. This trend page is for Lay's AI visibility trend, ranking history, and movement over time.

Trend Summary

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EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
Lay's2930-10%#3#2Stable
Cadbury54.121+33.114.3%#1#1Rising
Goldfish45.937.1+8.757.1%#2#2Rising
Mars2817+110%#4#4Rising
KitKat2624+20%#6#5Stable
Snickers252500%#7#5Stable

Biggest Movers

Biggest gainers

  1. Cadbury+33.1
  2. Skittles+12
  3. Mars+11

Biggest decliners

  1. Pringles-45.4
  2. M&M's-24
  3. Twix-17

Most stable

  1. Snickers0
  2. Lay's-1
  3. KitKat+2

Engine Snapshot Comparison

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EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
MiniMaxCadbury54.18.38May 27, 2026
QwenPringles63.336.39Apr 29, 2026
GrokPringles73.343.310Apr 29, 2026
ChatGPTPringles537.419Jun 10, 2026
GeminiPringles56.423.922May 27, 2026
ClaudePringles47.411.614Aug 13, 2026
KimiLay's67.136.323Apr 29, 2026
DeepSeekCadbury32.73.77May 27, 2026

Snapshot History

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DateLeaderLeader AI IndexLeader GapTop 3Entities
May 27, 2026Cadbury54.18.3Cadbury, Goldfish, Lay's8
Jun 3, 2026Pringles56.625.9Pringles, Lay's, Hershey's16
Apr 29, 2026Pringles5424.1Pringles, Goldfish, Oreo18
Apr 15, 2026Pringles5525Pringles, Lay's, Oreo20
Apr 8, 2026Pringles68.433.5Pringles, Goldfish, Oreo21

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MiniMax· AI Index History

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