Trend Overview

Fast Fashion AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from May 15, 2026 to Jun 26, 2026.

Zara leads the latest ChatGPT snapshot with a 88.6 AI Index and 100% mention rate.

Zara is up 4.8 AI Index points across the visible window, moving from 83.8 to 88.6 on ChatGPT.

The chart currently compares Zara, H&M, SHEIN. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Fast Fashion leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Trend Summary

Entity	Latest AI Index	Start AI Index	Delta	Mention Rate	Latest Rank	Best Rank	Trend
Zara	88.6	83.8	+4.8	100%	#1	#1	Stable
H&M	79	56.9	+22.1	100%	#2	#1	Rising
SHEIN	75.9	86.6	-10.7	71.4%	#3	#1	Declining
Fashion Nova	50.9	41.9	+9	42.9%	#4	#4	Rising
Forever 21	42.1	24	+18.1	42.9%	#5	#5	Rising
Primark	37.4	48.9	-11.4	28.6%	#6	#3	Declining
Uniqlo	33.7	27	+6.7	14.3%	#7	#4	Rising
Urban Revivo	32.1	14.7	+17.4	14.3%	#8	#8	Rising
ASOS	31.4	26.7	+4.7	28.6%	#9	#5	Stable
Bershka	28.7	51.6	-22.9	14.3%	#10	#3	Declining

Biggest Movers

Biggest gainers

H&M+22.1
Forever 21+18.1
Urban Revivo+17.4

Biggest decliners

Bershka-22.9
Pull&Bear-19.4
PrettyLittleThing-17.7

Most stable

Mango-1
GU-1
Kiabi-1

Engine Snapshot Comparison

Engine	Latest Leader	Leader AI Index	Leader Gap	Entities	Snapshot Date
ChatGPT	Zara	88.6	9.6	23	Jun 26, 2026
Gemini	Uniqlo	52.7	19	20	Jun 26, 2026
Grok	SHEIN	100	11	18	Jun 26, 2026
DeepSeek	SHEIN	87.1	24.8	7	Jun 2, 2026
MiniMax	SHEIN	80.8	3.8	19	Jun 2, 2026
Qwen	SHEIN	83.7	25.4	18	May 24, 2026
Kimi	SHEIN	90	7.2	19	May 24, 2026

Snapshot History

Date	Leader	Leader AI Index	Leader Gap	Top 3	Entities
Jun 26, 2026	Zara	88.6	9.6	Zara, H&M, SHEIN	23
Jun 19, 2026	SHEIN	91.9	15.3	SHEIN, H&M, Zara	19
Jun 12, 2026	Zara	89	0.4	Zara, SHEIN, H&M	21
Jun 10, 2026	H&M	86.1	4.3	H&M, SHEIN, Zara	21
Jun 6, 2026	Zara	91.4	4.9	Zara, SHEIN, H&M	17