Henkel AI Visibility Trend in Household and Personal Products

Household and Personal Products · ChatGPT · AI Index over time

Trend Overview

Household and Personal Products AI visibility trends show how entity AI Index scores have moved across 5 completed public ChatGPT leaderboard snapshots from Jun 10, 2026 to Aug 13, 2026.

Procter & Gamble leads the latest ChatGPT snapshot with a 98 AI Index and 100% mention rate.

Procter & Gamble is down 2 AI Index points across the visible window, moving from 100 to 98 on ChatGPT.

The chart currently compares Henkel. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Household and Personal Products leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Henkel ranking and static AI visibility queries should use the base entity page. This trend page is for Henkel AI visibility trend, ranking history, and movement over time.

Trend Summary

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EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
Henkel3932+740%#6#4Rising
Procter & Gamble98100-2100%#1#1Stable
Unilever9181+10100%#2#1Rising
Colgate-Palmolive7965+14100%#3#2Rising
Reckitt6258+480%#4#4Stable
Kimberly-Clark56.764-7.360%#5#4Declining

Biggest Movers

Biggest gainers

  1. Colgate-Palmolive+14
  2. Unilever+10
  3. Henkel+7

Biggest decliners

  1. Church & Dwight-27
  2. Kimberly-Clark-7.3
  3. Edgewell-7

Most stable

  1. Procter & Gamble-2
  2. Reckitt+4
  3. Beiersdorf-4

Engine Snapshot Comparison

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EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
GrokProcter & Gamble6087Jun 26, 2026
ChatGPTProcter & Gamble98710Aug 13, 2026
GeminiProcter & Gamble100119Aug 13, 2026
ClaudeProcter & Gamble981110Aug 13, 2026
DeepSeekProcter & Gamble1001110Aug 13, 2026

Snapshot History

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DateLeaderLeader AI IndexLeader GapTop 3Entities
Aug 13, 2026Procter & Gamble987Procter & Gamble, Unilever, Colgate-Palmolive10
Jun 26, 2026Procter & Gamble7014Procter & Gamble, Unilever, Colgate-Palmolive7
Jun 19, 2026Unilever545Unilever, Colgate-Palmolive, Procter & Gamble7
Jun 12, 2026Procter & Gamble8915Procter & Gamble, Colgate-Palmolive, Unilever9
Jun 10, 2026Procter & Gamble10019Procter & Gamble, Unilever, Colgate-Palmolive7

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ChatGPT· AI Index History

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