Procter & Gamble AI Visibility Trend in Household and Personal Products

Household and Personal Products · ChatGPT · AI Index over time

Trend Overview

Household and Personal Products AI visibility trends show how entity AI Index scores have moved across 5 completed public ChatGPT leaderboard snapshots from Jun 10, 2026 to Aug 13, 2026.

Procter & Gamble leads the latest ChatGPT snapshot with a 98 AI Index and 100% mention rate.

Procter & Gamble is down 2 AI Index points across the visible window, moving from 100 to 98 on ChatGPT.

The chart currently compares Procter & Gamble. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Household and Personal Products leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Procter & Gamble ranking and static AI visibility queries should use the base entity page. This trend page is for Procter & Gamble AI visibility trend, ranking history, and movement over time.

Trend Summary

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EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
Procter & Gamble98100-2100%#1#1Stable
Unilever9181+10100%#2#1Rising
Colgate-Palmolive7965+14100%#3#2Rising
Reckitt6258+480%#4#4Stable
Kimberly-Clark56.764-7.360%#5#4Declining
Henkel3932+740%#6#4Rising

Biggest Movers

Biggest gainers

  1. Colgate-Palmolive+14
  2. Unilever+10
  3. Henkel+7

Biggest decliners

  1. Church & Dwight-27
  2. Kimberly-Clark-7.3
  3. Edgewell-7

Most stable

  1. Procter & Gamble-2
  2. Reckitt+4
  3. Beiersdorf-4

Engine Snapshot Comparison

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EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
GrokProcter & Gamble6087Jun 26, 2026
ChatGPTProcter & Gamble98710Aug 13, 2026
GeminiProcter & Gamble100119Aug 13, 2026
ClaudeProcter & Gamble981110Aug 13, 2026
DeepSeekProcter & Gamble1001110Aug 13, 2026

Snapshot History

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DateLeaderLeader AI IndexLeader GapTop 3Entities
Aug 13, 2026Procter & Gamble987Procter & Gamble, Unilever, Colgate-Palmolive10
Jun 26, 2026Procter & Gamble7014Procter & Gamble, Unilever, Colgate-Palmolive7
Jun 19, 2026Unilever545Unilever, Colgate-Palmolive, Procter & Gamble7
Jun 12, 2026Procter & Gamble8915Procter & Gamble, Colgate-Palmolive, Unilever9
Jun 10, 2026Procter & Gamble10019Procter & Gamble, Unilever, Colgate-Palmolive7

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ChatGPT· AI Index History

5 data points
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