Sephora Collection AI Visibility Trend in Makeup

Makeup · ChatGPT · AI Index over time

Trend Overview

Makeup AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from Apr 7, 2026 to Jun 10, 2026.

L'Oréal Paris leads the latest ChatGPT snapshot with a 41.4 AI Index and 28.6% mention rate.

L'Oréal Paris is up 11.4 AI Index points across the visible window, moving from 30 to 41.4 on ChatGPT.

Use the entity filters to compare leading brands over time and separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Makeup leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Sephora Collection ranking and static AI visibility queries should use the base entity page. This trend page is for Sephora Collection AI visibility trend, ranking history, and movement over time.

Trend Summary

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EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
Sephora Collection114-130%#24#17Declining
L'Oréal Paris41.430+11.428.6%#1#1Rising
Clinique32.919+13.928.6%#3#1Rising
Shiseido32.97+25.928.6%#2#2Rising
e.l.f. Cosmetics29.721+8.714.3%#4#3Rising
Revlon2918+110%#5#5Rising

Biggest Movers

Biggest gainers

  1. Shiseido+25.9
  2. Clinique+13.9
  3. L'Oréal Paris+11.4

Biggest decliners

  1. Sephora Collection-13
  2. NARS-12
  3. Rimmel London-8

Most stable

  1. Chanel+1
  2. Dior-1
  3. NYX Professional Makeup+1

Engine Snapshot Comparison

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EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
MiniMaxMaybelline New York30120Apr 29, 2026
QwenRare Beauty31.71.724Apr 29, 2026
GrokMaybelline New York30126Aug 12, 2026
ChatGPTL'Oréal Paris41.48.620Jun 10, 2026
GeminiClinique44.8719Jun 10, 2026
ClaudeShiseido43.613.621Aug 12, 2026
KimiShiseido37.17.125Apr 29, 2026
DeepSeekShiseido53.423.424Aug 12, 2026

Snapshot History

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DateLeaderLeader AI IndexLeader GapTop 3Entities
Jun 10, 2026L'Oréal Paris41.48.6L'Oréal Paris, Shiseido, Clinique20
Aug 12, 2026L'Oréal Paris301L'Oréal Paris, Maybelline New York, MAC Cosmetics24
Apr 29, 2026L'Oréal Paris301L'Oréal Paris, Maybelline New York, MAC Cosmetics27
Apr 1, 2026Clinique38.48.4Clinique, L'Oréal Paris, Maybelline New York28
May 5, 2026Clinique36.16.1Clinique, L'Oréal Paris, Maybelline New York26

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ChatGPT· AI Index History

10 data points
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