e.l.f. Cosmetics AI Visibility Trend in Makeup

Makeup · Qwen · AI Index over time

Trend Overview

Makeup AI visibility trends show how entity AI Index scores have moved across 10 completed public Qwen leaderboard snapshots from Apr 9, 2026 to Apr 29, 2026.

Rare Beauty leads the latest Qwen snapshot with a 31.7 AI Index and 14.3% mention rate.

Rare Beauty is up 25.7 AI Index points across the visible window, moving from 6 to 31.7 on Qwen.

The chart currently compares e.l.f. Cosmetics. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Makeup leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

e.l.f. Cosmetics ranking and static AI visibility queries should use the base entity page. This trend page is for e.l.f. Cosmetics AI visibility trend, ranking history, and movement over time.

Trend Summary

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EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
e.l.f. Cosmetics312-90%#23#19Declining
Rare Beauty31.76+25.714.3%#1#1Rising
MAC Cosmetics3028+20%#2#1Stable
Maybelline New York292900%#3#2Stable
L'Oréal Paris2830-20%#4#1Stable
Estée Lauder2726+10%#5#4Stable

Biggest Movers

Biggest gainers

  1. Rare Beauty+25.7
  2. Lancôme+13
  3. Chanel+10

Biggest decliners

  1. Revlon-21
  2. NYX Professional Makeup-10
  3. e.l.f. Cosmetics-9

Most stable

  1. Maybelline New York0
  2. Charlotte Tilbury0
  3. Too Faced0

Engine Snapshot Comparison

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EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
MiniMaxMaybelline New York30120Apr 29, 2026
QwenRare Beauty31.71.724Apr 29, 2026
GrokMaybelline New York30126Aug 12, 2026
ChatGPTL'Oréal Paris41.48.620Jun 10, 2026
GeminiClinique44.8719Jun 10, 2026
ClaudeShiseido43.613.621Aug 12, 2026
KimiShiseido37.17.125Apr 29, 2026
DeepSeekShiseido53.423.424Aug 12, 2026

Snapshot History

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DateLeaderLeader AI IndexLeader GapTop 3Entities
Apr 29, 2026Rare Beauty31.71.7Rare Beauty, MAC Cosmetics, Maybelline New York24
Apr 1, 2026L'Oréal Paris301L'Oréal Paris, Maybelline New York, MAC Cosmetics24
May 5, 2026MAC Cosmetics300.3MAC Cosmetics, Rare Beauty, Maybelline New York24
Mar 31, 2026L'Oréal Paris301L'Oréal Paris, Maybelline New York, MAC Cosmetics24
Apr 21, 2026Shiseido44.97.4Shiseido, Fenty Beauty, MAC Cosmetics24

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Qwen· AI Index History

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